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What Field Leaders Expect from the Home Office
By Terrel Transtrum and David Taylor
Our studies of the high-retention field leaders have yielded precious insights for the corporate offices and how they can help advance team retention. Below are the six most frequently stated expectations:
- Provide Data
Give meaningful, timely data with clear instructions and training on how to use it. Most importantly, show the field leaders how they benefit from consistent and accurate interpretation and use of data.
- Provide Field Training & Development Curricula
Be at the leading edge of knowing what the field requires to succeed and then providing them the tools. Begin with a fast-start training program that points a new customer or recruit to exactly what they must know and do in order to enjoy a successful experience with your company. Then continue with carefully orchestrated training and development programs and tools.
- Provide Dedicated "Hot Line" Support for Field Leaders
Highly productive field leaders almost always handle more than their share of true customer service and field issues, sparing the company a great deal of work. In return, the savvy companies provide their highly successful retention leaders with VIP support, fast access to qualified and empowered employees who provide support and clear out hurdles.
- Define Sponsor's Role in Fast Start
Provide specific guidelines and training for sponsors of new recruits. Especially for the inexperienced sponsor, step out the vital elements of their roles beginning immediately at signing a new recruit.
- Train for Retention
Where all companies provide varying degrees of training in prospecting and building, few provide any training for retention. Amazing as it is, companies leave to chance that retention will somehow just happen. What gets trained and managed gets done.
- Reward for Retention
Consider building in the appropriate recognition and rewards that instruct and inspire field leaders toward retention. This may be as simple as a special award at the annual conference to recognize retention leaders, or it may find root in your company's compensation plan.
(The content of this article is extracted from ServiceQuest® RetentionSmarts™ Modules. Click here for more information on RetentionSmarts™ training and mentoring systems.)
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