After 25 years and 400 engagements, I have learned a simple, powerful practice that will help you beyond belief. It’s based on the key principles of systems, accountability, clear strategy, and outside eyes. Here are the elements of the practice:
- Skillfully design your selling and recruiting system. Do not make it dependent on any particular person.The system will have the right mix of founders program, fast start system, and training, with a support system that welcomes and effectively onboards the new advocate.
- Select your best leader for inspiring and leading the charge. Be diligent in holding them accountable, don’t simply turn them loose. Yet, realize that they will need the wisdom of outside eyes on their work plan and the help of ears to hear their concerns and observations and recommendations for refining the selling and recruiting systems.Avoid at all costs hiring a “proven leader” who says, “out of my way, I know exactly what I’m doing.” There is an important balance of knowing when to lift, when to challenge, and when to leave alone.
- Work faithfully from the strategic plan. Make it your guide, and work with advisors who will help you to update it annually (whether in fast growth or stalled momentum) and who will provide the expert, objective eyes that recognize opportunities and barriers and solutions. Diligently review your progress and KPIs monthly and allocate a budget to hire advisors who care, who are competent, and who will hold the executive team accountable while contributing solutions.
Above all, have fun. Else, why are you doing this?