Direct Sales Best Practices for a Successful Black Friday Sale
Direct Sales Best Practices for a Successful Black Friday Sale
The holidays are nearly in full swing. And if the idea of breaking out the yule log fills you with more panic than joy, it might be because you have a direct sales company—and Black Friday is just around the corner.
The truth is, a successful Black Friday can contribute heavily to your bottom line. And that’s whether or not it’s a “make-it-or-break-it” day for your business. You owe it to your distributors and potential customers to take it seriously. This begs the question: how do you ensure you’re set for maximum Black Friday success. You can set yourself up for success both this year and in the years to come. We’ve outlined a few of the best practices to keep in mind.
Prepare in Advance for a Successful Black Friday
Take your Black Friday strategy to the next level by putting the pieces together far in advance. Below you’ll find a few tips for helping your distributors get the most out of your holiday promotions.
Start by building a library of content that will help you market your Black Friday offerings. This can include social images with links to purchase, videos highlighting promotions, catalogs, and more.
Figma and Canva provide tools for creating shareable templates your MLM distributors can use.
Before you do anything else, you’ll want to have a place to store all of your marketing assets in a way that makes them easy to access and share.
Rely on Social Images
Catchy holiday promo images can be used to drive traffic to your site, drive interaction with a post, or enable the poster to build rapport with his or her audience.
Keep everyone in the loop
Sending consistent announcements can engage your field, make them aware of available assets, and encourage sharing.
Optimize your team trainings
Nothing can derail a promotional successful Black Friday campaign launch quite like a lack of communication. Start by making sure everyone stays on the same page. Giving your team a detailed understanding of products and processes prepares team for a smooth Black Friday.
Focus on Online Efforts
As was the case for almost every aspect of nearly every industry, 2020 represented a series of unique challenges for Black Friday. Shoppers chose to stay home rather than wait in tightly-packed spaces. But that didn’t mean they spent less of their hard-earned dollars. According to Adobe, online shopping surged 22% to a record $9 billion. It’s a promising statistic for retailers who were unsure if the far-from-average year would have a detrimental impact on their bottom lines.
This year, not only are we still facing yet another health crisis as a result of the delta variant of COVID-19, but supply-chain issues have added yet another hurdle to the already stressful uncertainties that most retailers are faced with during the holiday rush. Research has also shown that a lot of shoppers simply aren’t interested in returning to the “good old days.” A study by Drive Research showed that almost 50% of consumers who chose to forego in-person shopping last year did so because they didn’t think it was worth the hassle anymore, as opposed to staying home due to health or safety concerns.
Now, the true Black Friday challenge isn’t simply to deliver a great product at a competitive price. It’s to provide all of that, plus a suitable online alternative to purchase it for the consumers who will spending Black Friday surfing their iPads from the comfort of their couch. And, perhaps more importantly, to do it all while standing out amid a sea of other online retailers.
Obviously, you can use Black Friday to increase customer sales. But did you know that you can also use it to build rapport with your distributors? Verb MLM software segments the distributor and customer-only experience to provide each of them with ideal resources. And this Black Friday, we encourage you to utilize this strategy when building out your holiday promotions. Consider two different promotional campaigns, one that will appeal to your customer base and one that will excite your distributors—for instance, access to a new product or a special super discount.
Choose the Right Delivery Method
If you’re looking for a way to set yourself apart in today’s modern sales landscape, look no further than livestream e-commerce. Livestream selling is the next frontier of retail, the future of commerce. To have a successful Black Friday, embracing livestream e-commerce now could mean increased profits, as well as fewer headaches down the road. Staying on the cutting edge of technology is one easy way to avoid growing pains in the future when you’re inevitably forced to adapt.
With livestream e-commerce platforms like verbLIVE, you can exchange the traditional, anonymous sterility of online shopping for something truly spectacular. VERB’s livestream platform revolutionizes online shopping, merging an online, real-time shopping experience with the social intimacy of an in-person visit to the store. Viewers can interact with the host, ask questions, and click to purchase without ever leaving the stream, so you can make sales while their interest is at its highest. You’ll even receive an in-depth breakdown of data after each livestream event, allowing you to make the data-driven decisions you need for enhanced sales success. It’s the ideal way to sell from a distance while still maintaining the connection that direct sales is known for.
Get Your Sales in the Black this Season with a Successful Black Friday
While you may not have time to take full advantage of all the suggestions on this list, there’s no better time to make some last-minute tweaks to your strategy. Whether you choose to implement one or all of these best practices, we hope they help you to maximize your efforts and find true success this holiday season. Good luck and happy Black Friday!
For the past 25 years, McKinley Oswald has been heavily
involved in working with direct sales companies and industry
leaders to help them achieve success. His full-time contributions
at Verb began after graduating from the University of Utah in
1998, when he became heavily involved in the culture and
direction of Sound Concepts (the company that was acquired by
Verb in 2019). Although it originally started with kit assembly and
cassette duplication, the company has now progressed far
beyond that to offer a diverse lineup of sales-enablement tools
and marketing services on the Verb digital platform. In his role as
President of Direct Sales, McKinley has worked with hundreds of
direct sales companies to help enable their field to succeed.