Your customers expect a unique experience when they slice open the tape on their box. Especially, when they’ve chosen to be a part of the team.
So I’ll ask you: what does your MLM distributor onboarding welcome kit look like?
Imagine the experience of your new distributor with me.
Answer these questions with honesty. This MLM distributor onboarding moment is critical to keep new distributors excited about being on your team!
The box opening experience is also a great promo opportunity. Encourage your new distributor to share their moment on social media.
FabFitFun Box illustrated how enticing it is to sign up for something with greater value. The value of the box you receive needs to feel more than the investment.
How can you do the same for your new MLM distributors? Your welcome kit must include:
A great looking box. A simple brown box with a sticker won’t cut it. Make sure your box includes your logo, color scheme, and messaging.
Neatly layout your products. The way your products look in the box when it’s open says more than you think. It speaks to both the value of your products plus the care to serve your customers and distributors. Items shifting in transit will hurt the unboxing experience. Work with a company that understands how the package should arrive. It is worth any extra packaging expense to make this moment memorable.
Welcome & Quick Start Guides. Make it easy to engage with your company! The more simple you make your process, the faster distributors can share products. The more they share, the more they will sell! Make the welcome card personalized to the new distributor. The point is simple: give them everything they’ll need to succeed!
Do not underestimate this moment for your new salesforce. Remember that in Direct Selling companies, you rely on a volunteer salesforce. This moment validates whether that was a great decision or a bad one.
This brings me to another valuable point: timing is everything.
As Dave Taylor instructs his clients:
The first 72-hours of the new rep’s journey is critical. The excitement that caused them to join begins to fade almost immediately. You must systematize carefully-orchestrated events to create engagement and build belief.
When someone makes a decision to join your salesforce, they experience many emotions. From excitement to hesitation, to insecurity, then back to excitement again.
And, this happens quickly!
So you have about 12 hours to confirm that the decision they made was a good one. And your welcome kit should take no longer than 72 hours to arrive in their hands.
That’s why your welcome kits should be the big hug in the MLM distributor onboarding process. The best ways to ensure fast delivery:
Retention begins at hello.
With 18,000 people signing up as a direct selling volunteer sales force per day. Keeping your distributors excited is critical to the exponential growth of your company.
At JN Agency, we help Direct Sales companies improve their onboarding experience. A solid onboarding experience should include a social media launch, a swag store, and a welcome kit. Our customers are set for a successful launch and increased retention rates.
Welcome your new distributors in a way they can’t stop talking about. You’ll see your retention skyrocket!