2-Step Model: The New Direct Sales Strategy You Need to Succeed To be successful as a network marketing company, we cannot ignore the direct selling shift toward a customer-centric model, driving rep success as a by-product. For the first time in decades: direct selling companies are implementing an advanced strategy [...]
MLM Payment Fraud Protection: Boost Sales. Beat Fraud. How Your Network Marketing Company can protect from payment fraud. You can take back your power and your earnings. Payment fraud risks. All merchant accounts have them. That's because professional fraudsters work overtime. Fraudsters steal credit card information. They bypass [...]
How pricing strategy can make or break your compensation plan Imagine walking into a McDonald’s restaurant hungry for a Big Mac and fries. You look up at the menu board and see that Big Macs are now $10 – a bit more than you expected! You ask Lisa at [...]
The Most Important Lessons in MLM Legal History: Avoiding the Accidental Pyramid Classification How to prevent your company’s downfall by learning from the past “Those who neglect history are doomed to repeat it” George Santayana. Despite our familiarity with these wise words, we don’t take them to heart when [...]
Account Updater: How a simple tool can help you keep your customers and increase profit. You're a direct sales or MLM company with auto-ship or subscriptions. That means you know the frustration of expiring credit cards. That's because many of your valuable resources go to waste hunting down an [...]
The First 72-Hours: the Critical Time for MLM Distributor Onboarding Success MLM Distributor Onboarding: Once a new distributor clicks the signup button the clock begins to tick. The next 72-hours of communication and experience for your new distributor is critical. New distributors volunteer as your salesforce after they have [...]
Direct selling or MLM companies are often categorized as an industry. In this article, I'll share why I believe this is an incorrect and even, harmful, description. Think Direct Selling Products and Services Selling products or services is the core function of a business. As Peter F. Drucker stated: [...]
Everything You Need to Successfully Take a Direct Sales Event Virtual. A decade ago, I heard a speaker at a DSA event say something that changed my thinking forever. He said, “To be a successful direct selling company, you must first be a technology company.” Subsequently, I had little [...]
The Best MLM Compensation Plan Is there a "best MLM compensation plan" out there? Is there a "holy grail" plan that works better than any other? Yes, but it's not one another company already is using. Would Avon's comp plan work at Amway? Would Amway's comp plan work at [...]