Is Direct Selling an Industry or a Channel? Direct selling or MLM companies are often categorized as an industry. This is an incorrect and even, harmful, description. Selling products or services is the core function of a business. As Peter F. Drucker stated: “The only valid definition of business [...]
Everything You Need to Successfully Take a Direct Sales Event Virtual. A decade ago, I heard a speaker at a DSA event say something that changed my thinking forever. He said, “To be a successful direct selling company, you must first be a technology company.” Subsequently, I had little [...]
Is there a "best MLM compensation plan" out there? Is there a "holy grail" plan that works better than any other? Yes, but it's not one another company already is using. Would Avon's comp plan work at Amway? Would Amway's comp plan work at Mary Kay Cosmetics? Of course [...]