Everything You Need to Successfully Take a Direct Sales Event Virtual. A decade ago, I heard a speaker at a DSA event say something that changed my thinking forever. He said, “To be a successful direct selling company, you must first be a technology company.” Subsequently, I had little [...]
About Meredith BerkichMeredith Berkich began her direct selling journey as an independent contractor with an iconic party plan company in 1990. After a decade of building a successful organization she transitioned to the corporate side of network marketing. 10 years later as President of a renewable energy direct seller, she and her team grew revenues from $50M to over $325M in four years and took the company public – all while on the complete Jenkon (link) software platform. As the operation’s super-user, her collaboration and partnership with the Jenkon team was a critical component of their success. In 2020, Meredith joined Jenkon as their Chief Growth Officer to develop expansion strategies and launch a new technology suite. Her unique background brought experiential knowledge to the Jenkon software environment from both the salesforce leadership and corporate stakeholder perspectives.